• Explain in detail how cooperation between the partners will be implemented (Max. 2000 characters) :

The consortium is made up of partners who often have had a long history of collaboration and shared goals: all are members of the MARCEL network. The Multicasting Platform will be a key communication tool facilitating, planning consultation and feedback between the MaP partners via online meetings. The MaP partners believe the following division of roles and responsibilities will ensure effective project management systems that enable and support innovations by the partners.

1. Administration and Management - P1 will be responsible for ensuring the smooth running and quality standards of the project ensuring full compliance of dates for deliverables, collecting reports for the commission, organising the consortium’s Steering meetings.
2. Steering Group - This will meet twice yearly. It will provide a forum for regular review of finance, achievement of project milestones, dissemination and networking, an arena for discussion of wider research/delivery issues.
3. Technical Leader - To ensure a smooth workflow, especially within WPs 2, 3 and 4, is essential. P12 will act as Technical Leader, monitoring the timing and the achievement of deliverables.
4. Working Groups - Working Groups will be established and mandated by the Steering Group with responsibility for overseeing specific objectives from the WPs.
5. Communication - The use of Working Groups and Multicast review sessions will be programmed into the 2 year delivery plans as part of WP 1. The MaP partners believe that regular access to peers with whom issues and findings can be explored is essential element of the innovation process.
6. Lead Partners - The tasks listed in the WPs are the responsibility of a lead partner (in some instances this responsibility will be shared by two collaborating partners). Lead Partners will also be responsible for updating the Technical Leader and producing the deliverables listed in table 3.c.
7. Project Monitoring - Partners will provide P1 with the reports and financial claims in compliance with the funding regulations.
8. Evaluation - P3 will be conducting overall evaluation MaP. The partners will also be encouraged to incorporate an internal evaluation process as part of their Work Package. This will both inform the overall evaluation but will add value to the overall research findings which will be reviewed by the Steering Group.

• Describe how the partnership will be made to last beyond the duration of the project (Max. 1000 characters) :

The partners are confident that the demonstration projects in WP4 will enable them to build upon interest expressed by organizations they have contacted and develop new initiatives which deploy the MaP Multicasting platform. The sustainability of the MaP research and development, testing and piloting activities is enhanced by its use of open-source software development solutions. This increases the attractiveness of MaP solutions to SMEs, entrepreneurs as well as to large public sector institutions. As indicated below, provisions are also underway to ensure that the results of MaP are accessible and attractive to the private sector. One area of potential commercial usage and innovative development is the mobile device/smartphone market.

• Describe how the partnership goes beyond the organisations' direct geographical neighbours and draw partners from a diverse geographical range of participating countries? (Max. 1000 characters) :

The project consists of national, European and transdisciplinary research and events, which reflect upon the uses of new communication tools proposed by MaP. The project serves as a platform to implement and test the future perspectives of steaming as a medium, its potential for new artistic practices, for research communities and for audiences, at a European level. It makes links between different points of view and approaches depending on the locations of the participants and of audiences, raising urgent questions in the context of a hyper-interconnected world. It brings together participants from different regions of the European Union, such as Eastern, Central and Southern Europe, who have already been exchanging and collaborating via conferences and events around MaP and the issues it raises. Through the proposed activities, a change of perspectives and a broader view will be opened, which will lead to the circulation of approaches and methods to communication and streaming contexts.