• Describe the strategy to communicate on the activities, including the objectives, target groups, tools, channels, media, impact and timeline? (Max. 1000 characters) :

The partnership will engage with the public via the public events in WP4. These performances, the multi-media arts festival, installations and exhibitions, are all designed to be interactive, thus engaging the public and raising awareness of the MaP platform and Creative Europe support.

The MaP ‘network of networks’ provides access to a range of potential audiences and, as the dissemination plan describes, the partners will regularly review research findings from the project to identify ‘messages’ and target audiences for that information. This will include specialist niches from, e.g. the world of nuclear physics, but may also address the public as a result of events such as eMetro which generate a database of public interactions.

In WP 5 the creation of the MARCEL MaP blog and the delivery of the Final International Conference will further raise awareness of the project. Partners active in their respective WPs will be encouraged to use their own blogs and social media to further stimulate interest and online dialogue among peers.

• Describe how EU support will be made visible (throughout the duration of the project and beyond) and contribute to a positive image of the EU? (Max. 1000 characters) :

This partnership approach is paramount to its European collaboration. The support of Creative Europe will be made visible, via its logos and links, on all media: online and printed publications, events and activities, and included in any applications developed by the consortium.

1. MaP aims to educate and inspire local artists, and connect them to the larger European context.
2. MaP will increase the opportunity for local, European and international networking, exchanging knowledge, presenting work, ideas and experiences.
3. MaP will promote and develop the digital and local audiences
4. MaP will engage cross-border cultural discussions through live and interactive streaming medium. The European network, and networked artist(s)’ practices will help to establish a space of exchange and collaboration with a view to continuing those relationships beyond the initial period of the collaboration enabled.
5. MaP will help reinforce the partnership and build upon the interactions and exchanges between artists, scientist, cultural managers.
6. MaP will engaging new and established audiences in a positive vision of EU collaboration.

• Desribe how and to whom will the experience and knowledge acquired through the project be disseminated at local, regional, national and/or European level, including beyond the duration of the project? (Max. 1000 characters) :

The MaP consortium model is designed to maximize the networking capacity of the partnership through access to its ‘network of networks’. Table 1.2 is indicative of the consortium’s scope for wider collaboration and dissemination. To maximize dissemination, the partners will be responsible for promoting and disseminating activities at local and regional levels, while actively identify opportunities for wider dissemination opportunities at European and global levels. This activity will not simply be an awareness raising exercise. It is anticipated that some of the organizations contacted will start to utilize the results indicating good practice in Multicasting emerging from the research. The research will yield insight into the experiences and lessons arising from the MaP demonstrators of the use of Multicasting, e.g. setting up the technical infrastructure, training staff members, designing workshop events, optimum specification of the platform and tools, as well as actions specific to pedagogic initiatives, arts and science research, as well as dramaturgic uses of the platform.